Study Guide: AI in Marketing - Module 3

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📖 Use this study guide to review key concepts, dates, people, and exam tips for Module 3

🎯 Key Concepts to Master

Hyper-Personalization at Scale
Customer Lifetime Value (CLV)
Churn Prediction
Recommendation Systems
Sentiment Analysis
Chatbots & Conversational AI
A/B Testing with AI
Programmatic Advertising

📅 Important Dates & Events

2016 - Netflix recommendation system saves $1B
2021 - HireVue stops facial analysis
2024 - Klarna AI replaces 700 agents

👤 Key People to Know

Reed Hastings - Netflix CEO (recommendations)
Jeff Bezos - Amazon (35% revenue from recommendations)
Sebastian Siemiatkowski - Klarna CEO

⭐ Exam Tips & Must-Know Facts

Know: 35% Amazon revenue from recommendations
Understand collaborative vs content-based filtering
Know Klarna replaced 700 agents with AI
Understand RFM analysis: Recency-Frequency-Monetary
Know what sentiment analysis monitors

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